Narrative Moth
Narrative Moth Consulting
Hi, I’m Jocelyn F. Tatum. I help make stories human.
I think listening and storytelling is the most loving way we can bring each other’s gifts into the world.
I once profiled a photographer who also said the most loving act is to listen. She listened through her camera lens as she brought forth her subject’s authenticity in photographs. I believe this too. In fact, she took this picture when I interviewed her as she set up for a photoshoot. She was “testing the light,” but really, she sought to bring out my light. We became each other’s subject. I was nervous, but she was listening.
To get quiet and listen … to people, to nature, to the world around you is the greatest act of love. The way your story is told can make all the difference in the way you are seen and heard in the world, so I believe this is a sacred endeavor, and one I take very seriously.
Photo by Rambo.
What I Do
I’m a narrative strategist with 20 years in journalism, which means I know how to dig deep, listen closely and uncover patterns in your story, and in stories that truly matter. Now I use that skill set to help businesses, nonprofits and individuals tell their stories in ways that connect, inspire and build trust.
How My Journalism Roots Help You
Find the human element behind the hard data.
Translate complexity into language people understand and care about.
Spot what resonates so audiences lean in instead of tuning out.
Finding the overarching thread of your work and creatively weaving that to communicate the importance of what you do in the world.
Weave the experiences of those you serve into the story and the data.
These same skills now help my clients cut through the noise with marketing that feels authentic and human.
My Approach
I don’t just create copy — I help you shape a cohesive narrative that works across platforms and over time. Together, we’ll:
Clarify your “why” so your audience understands what you stand for and why they should read what you are putting out.
Craft your story arc so your messaging feels consistent and compelling.
Bring it to life in campaigns, content, and experiences that people remember.
Because when your story is clear, your audience connects, and when they connect, they act.
For your business, I use this skillset to help you build and craft brand identities through creative storytelling to raise and elevate your authentic image, strengthen your position in the marketplace, and set you up for future success. You will walk away with a foundational story to expand and use for the rest of your career.
I help you communicate with the public why the work you do, your leadership team, and the people you serve are so valuable. I will also coach you on how to use this foundational narrative to effectively work with and engage the media. Authentic stories about you, your team, and your organization can lead to a company’s return on its investment. Without a strong foundation, you can’t build a house. The house is your brand where you welcome your clients as guests.
How can I help you tell your story? What problems need to be solved?
How I can serve you using these gifts and skills.
Maybe you have a creative project to share with the world but don’t know how to tell your story. Maybe you need help writing the story of your beloved nonprofit and sharing exactly the ways they elevate the community. Whatever it is, the way you tell your story can make all the difference. And as a professional journalist for 20 years, editor and former college educator, I can help.
Why a moth? Click here.
YOUR STORY IS THE WAY YOU ARE SEEN AND HEARD IN THE WORLD. LET'S MAKE IT GOOD.